Cause Related Marketing

Cause Related Marketing (CRM) is a great way for corporate organisations to partner with Assistance Dogs Australia, to sell more products, reach a wider audience and build a genuine and authentic partnership. By donating a percentage of profits from the sale of an item you can make a great impact and support your growing business goals.

Cause Related Marketing can help you:

Differentiate your products in a crowded marketplace
Engage your customers so they feel connected with a cause
Build trust in your brand as you align with Assistance Dogs Australia
Engage with new audiences and connect with socially conscious consumers
Increases employee engagement

Why is Cause Related Marketing so powerful?

54% of Australians will definitely/probably switch brands this year to support a cause they care about*
85% of Australians would ‘definitely/probably/possibly would’ choose to purchase a product that supports a cause or charity they care about**
8 out of 10 consumers are more loyal to purpose driven brands***
94% of consumers say it’s important for companies to have a strong purpose***

To find out more please email us or complete the form below.